As a sale professional for the past ten years I can tell you this, you will not a by another book that will add more to your income then this one. This book is the best book on persuasion period. If you are in sales or marketing, get this book. Kevin takes you through strategies you can begin to apply from day one.... After reading and applying this material, you will inprove your sales!

In April 2006 as I was starting a new job in Sales returning to work from time off as a widow, a GF in Biz Dev lent me two books on Sales.

One of them she pulled out and showed me the intriguing opening pages of each chapter which had a visual representing how each chapter built upon the other so we had a whole picture of how to effectively and ethically persuade others.

She looked me in the eye, nodded, and said, "THIS one, THIS one you will want to read and implement."

Boy, she was NOT kidding!

Kevin Hogan provides a wonderful combination of academic cool research and clear practical steps that any sales person (who is NOT a sales person in some aspect of their life, I ask you?), entrepreneur, spouse and parent can actually understand and APPLY in their life.

After each Law he demonstrates, Hogan provides not just one example that is so abstract that it's of no use.

Oh no!

Hogan instead provides 10 clear cut examples from a cross-section of life which anyone can SO easily copy and apply to your field that he makes Persuasion just SO easy.

And he is always reading cutting edge research. So this is not dull dry (sorry, you know what I mean, meaning no disrepect to academia) research which we can't understand.

Not at all!

13 years later, Psychology of Persuasion is still the number one sales book I recommend every sales person and entrepreneur read and apply.

It is clearly a must addition to your library!