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The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.

The Art of the Start will give you the essential steps to launch great products, services, and companieswhether you are dreaming of starting the next Microsoft or a not-for-profit thats going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GISTGreat Ideas for Starting Thingsincluding his field-tested insiders techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.

At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

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Book Info

Authors: Guy Kawasaki
Binding: Hardcover; 226 pages
Publication Date: 5/8/09
Publisher: Portfolio Hardcover
ISBN: 1591840562
Bookhuddle Average Rating: (5.0)
Amazon.com^® Average Rating: (4.5)

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Reviews

Number of Reviews:3, Bookhuddle Average Rating:

(5.0)

skinner

(5) Basic Tool for the Serious Entrepreneur

The Art of the Start was a revelation for me. I love Guy's direct style of communication and easy-to-understand presentation of facts and theories. To me, the way he chose a cover for this book is indicative of his brilliance and style: friendly, original and magnetic.

For anyone who wants solid information that can be used to build a successful business, I strongly recommend this book.

D@Bookhuddle

(5) Great book

I follow Guy Kawazaki's blog and I found out about this book there a year or two ago.

I wanted some insight or advice on creating a business and decided to read this book. Guy presents a set of "principles" that entrepeneurs, intrapreneurs, or anyone starting anything should follow. I found it informative, inspirational, and even entertaining.

I've had a chance to see Guy give a presentation where he covered the material from this book and it was great.

For those that are interested, many of his presentations are on YouTube. Here is one for "Art of Start".

D@Bookhuddle

(5) Great book

I follow Guy Kawazaki's blog and I found out about this book there a year or two ago.

I wanted some insight or advice on creating a business and decided to read this book. Guy presents a set of "principles" that entrepeneurs, intrapreneurs, or anyone starting anything should follow. I found it informative, inspirational, and even entertaining.

I've had a chance to see Guy give a presentation where he covered the material from this book and it was great.

For those that are interested, many of his presentations are on YouTube. Here is one for "Art of Start"